Heat Wave: The Great AC Salesman

Sep 23rd 2016

Ask anyone in the Southwest what it’s like outside. If you ask during this ongoing heatwave, most people will respond “I have no idea, I just don’t go outside anymore.”

Okay, that may be a bit of a stretch, but there is no doubt that it has been hotter than usual in most of the country this summer. In times like these air conditioning is relied upon more heavily, and less maintained units are more likely to be used to the point of failure. During heat waves AC maintenance businesses are in high demand. People and businesses are highly motivated to have the air conditioning working as soon as possible, even at a higher cost.

Discomfort Is Motivating

Of course, nobody wants to prey upon the discomfort of others, but in the midst of a heat wave HVAC techs can only ‘put a rush’ on so many things at once. Expediting service and parts comes at a premium, and that can translate into increased revenue. AC parts distributors do not utilize increased prices for added revenue on the macro scale, which makes the profit growth entirely on the tech’s end. Heat waves are essentially a guarantee that the AC busy season will be above expectations for available and accommodating maintenance professionals.

High Quality Work Generates Referrals

Using high quality parts and doing things right the first time pays off. While nearly every business claims this standard these days, not all achieve that level regularly. If your business utilizes top of the line technicians and parts, then your customers will turn into ambassadors for your brand. A recommendation in the maintenance industry is by far the most powerful marketing tool in the toolbox.

Visit our store to find top-quality parts for your jobs today, and convert this busy season into long-term profitability starting today.